![Grow Your Occupancy](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3.jpg)
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Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?
Episodes
![What's Stopping Senior Living Prospects from Saying "Yes"? Julie Talks With Maureen Longoria](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Wednesday Jun 12, 2024
Wednesday Jun 12, 2024
Senior living prospects and their family members often face a variety of emotional and logistical challenges that can prevent them from moving forward with a senior living decision. Vetting movers and real estate agents, downsizing possessions and furnishings, preparing to sell their home, and actually moving are tops on the list of challenges.
In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Maureen Longoria, CEO and Co-founder of LivNow Relocation, about some recent AARP survey results from seniors considering senior living, the challenges they're facing, and why finding solutions can help you convert more prospects to move-ins.
![How to Just Say NO to Lead Aggregators: Julie Talks With Cindy Robinson](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Thursday May 30, 2024
How to Just Say NO to Lead Aggregators: Julie Talks With Cindy Robinson
Thursday May 30, 2024
Thursday May 30, 2024
It's a hot topic in senior living sales: saying no to costly paid referral sources for leads.
But how do you do it?
In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Cindy Robinson, Senior Vice President of Sales & Marketing at Capri Senior Communities, about their decision to stop using lead aggregators six years ago, how they did it, and how it's paid off for them.
!["We Need to Demystify the Senior Living Experience" - Julie Talks With Dan Hutson](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Wednesday May 29, 2024
"We Need to Demystify the Senior Living Experience" - Julie Talks With Dan Hutson
Wednesday May 29, 2024
Wednesday May 29, 2024
Seniors and their family members look to senior living communities for guidance and information to help them make the choice of where to live.
While most senior living community websites provide the basic details like services, amenities, floor plans, and levels of care, what the prospects really want is for every aspect of the senior living experience to be demystified. Compelling storytelling about real people's experiences in senior living is vital to meet this want.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Dan Hutson, VP of Marketing at Priya Living, a senior living marketing thought leader and early proponent of content marketing, about how we can be a resource of help and knowledge for seniors and their families considering senior living.
![Leading With Both the Head and the Heart: Julie and Sara Robertson](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Wednesday May 22, 2024
Leading With Both the Head and the Heart: Julie and Sara Robertson
Wednesday May 22, 2024
Wednesday May 22, 2024
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Sara Robertson, CEO of The Arbors and Ivy Senior Living Residential Communities.
Sara tells about their transformation from not being "numbers people" to using data to make decisions, and how it has impacted revenue and sales.
Sara also shares her thoughts about women in senior leadership roles in the industry, her journey up through the ranks, and how she is leads by both her head and her heart.
![The Movie Matches the Soundtrack: Julie Talks With Michael Morris](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Saturday May 04, 2024
The Movie Matches the Soundtrack: Julie Talks With Michael Morris
Saturday May 04, 2024
Saturday May 04, 2024
Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Michael Morris, CEO and Founder of Willow Ridge Senior Living.
At age 15, Michael first caught the senior living “bug” as a dining room server. Years later, he and his wife invested their life savings to open a senior living community. Fast forward to today when he and his wife now own and operate ten communities. Mike shares his passion for all things senior living.
![How You Can Leverage Technology to Streamline Costs and increase Productivity and Outcomes in Sales](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Wednesday Apr 24, 2024
Wednesday Apr 24, 2024
Julie Podewitz, Founder & CEO of Grow Your Occupancy, recently talked with Mona Hilton, Founder of sales and marketing automation software Advantage Anywhere.
Mona shared how the right technology can increase your senior living sales teams' productivity, lower costs, and improve sales outcomes.
![Are Great Salespeople Born That Way or Nurtured to Excellence? Julie Talks with Dan Fantasia](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
It's the "nature vs. nurture" argument: are successful salespeople born with their talents as part of their nature, or do their talents require nurturing through training and coaching to bloom?
Julie Podewitz, CEO and Founder of Grow Your Occupancy talks with Dan Fantasia, President of Treeline, Inc. about this question.
Plus, Dan explains the importance of matching a top candidate with a company based on its culture, and gives his advice on improving how you can identify top talent and attract it to your organization.
![Pivot to Profit - Strategies for Overcoming Sales Challenges, Pt 2 - Julie Talks With Sherrie Bebell](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Monday Apr 15, 2024
Monday Apr 15, 2024
Julie Podewitz, CEO and Founder of Grow Your Occupancy, and Sherrie Bebell, Senior Vice President of Sales & Marketing at Columbia Pacific Advisors, LLC, are back for part 2 of their conversation about Sherrie's strategies for overcoming sales challenges in senior living communities.
![Pivot to Profit - Strategies for Overcoming Sales Challenges, Pt 1 - Julie Talks With Sherrie Bebell](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Wednesday Apr 10, 2024
Wednesday Apr 10, 2024
Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Sherrie Bebell, Senior Vice President of Sales & Marketing at Columbia Pacific Advisors, LLC.
In this first part, Sherrie shares her winning strategies for overcoming sales challenges in senior living communities.
![Boots on the Ground Leadership: Dani Talks With Marti Milligan and Diane Macheers of The Ridge Senior Living](https://pbcdn1.podbean.com/imglogo/image-logo/13083231/GYO_apple_podcast_logo5_57fnz3_300x300.jpg)
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
Dani Merlino, COO of Grow Your Occupancy, talks with The Ridge Senior Living's Marti Milligan, Vice President of Sales & Marketing, and Diane Macheers, Vice President of Corporate Communications.
Marti and Diane discuss The Ridge Senior Living's boots on the ground approach to leadership, and give an update on their strategic plan initiative to eliminate paid referral sources (hint: it's working!).