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Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?
Episodes

Monday Dec 22, 2025
Monday Dec 22, 2025
In a special "sales intervention" episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, shares 4 senior living sales DON'Ts!
These simple best practices and practical tips from the sales specialists at Grow Your Occupancycan lead to much better outcomes.
Thanks Lori Vernier, Senior Sales Strategist, for compiling this helpful list.

Monday Dec 15, 2025
Monday Dec 15, 2025
In the latest in our popular Senior Living Sales Speak! series, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with some of the top performing sales directors from Primrose Retirement Communities.
Robert Brown, Megan Frazer, Samantha Marshall, and Stephanie Walton share their secrets to achieving and exceeding sales and occupancy goals, best practices, what they're doing that gets results (hint: they're spending a large portion of their time doing outreach), and more.

Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
Grow Your Occupancy is pleased to welcome Nick Begane to our team as Director of Business Development!
Julie Podewitz, CEO and Founder, talks with Nick about his senior living industry journey from sales director up through regional sales director, what he's learned in his career, and what led him to join the Grow team.

Monday Nov 24, 2025
Monday Nov 24, 2025
In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, dives more deeply into the topic of closing from her book "(Re)Solving the Occupancy Puzzle: A Senior Living Regional, Sales & Executive Director Playbook."
Closing is a skill set that requires frequent review and practice. Whether you're working on your own closing skills or coaching others on closing, Julie covers questions to ask prospects for better discussions, addressing objections, and responding to those not ready yet.
Thank you Yardi for generously sponsoring this episode.

Monday Nov 17, 2025
Monday Nov 17, 2025
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Jesse Tillman Pitts.
Jesse is not only a Regional Director at Angels Senior Living, but is also Founder of Aravine Consulting, author of "Living With Purpose: The TILLMAN Framework for Activities in Senior Living", and a two-time Latin Grammy nominated drummer and producer.
Jesse talks about the impact of resident engagement programs on occupancy, and shares some data about this area of opportunity in senior living.
You can find Jesse's book in paperback on Amazon: https://a.co/d/8VlVXMi
Thank you Yardi for sponsoring this episode of The Grow Your Occupancy Podcast.

Monday Oct 20, 2025
Monday Oct 20, 2025
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Russ Papia, President of Prosper Life Care.
Russ shares his passion for making a positive impact on the lives of his residents and team members and what he did to support a new sales director and leadership team to grow occupancy more than 20 basis points in a year!
Thank you Yardi for sponsoring this episode of The Grow Your Occupancy Podcast.

Monday Oct 13, 2025
Monday Oct 13, 2025
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talked with Justin Harden, Vice President of Sales & Marketing at Phoenix Senior Living, and Kristine Schrudder, Senior Consultant at Yardi, about using a tech stack in senior living sales and marketing.
Justin and Kristine explain what a tech stack is, the efficiencies of using one system for all platforms from a tech perspective, and how much time it saves senior living operators. Justin talks specifically about how much added sales time their teams have by using a tech stack, the simplicity of reporting, and Kristine shares her insights into the data that can be accessed to inform decision-making.
Thank you Yardi for sponsoring this episode of The Grow Your Occupancy Podcast.

Monday Oct 06, 2025
Monday Oct 06, 2025
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Heather Dampier, Vice President of Sales and Marketing at Advena Living.
Heather started her position at the beginning of this summer and since then has traveled 800 miles on the road visiting all of her communities. She shares her first impressions, what she learned from her time on the road, and gives some great advice about outreach.
This episode of The Grow Your Occupancy Podcast is sponsored by Yardi.

Monday Sep 29, 2025
Monday Sep 29, 2025
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Paula Rathgaber-Gomez, Chief Experience Officer of Sequoia Living, about not only the resident experience, but the prospect experience too.
Sequoia Living continuously seeks to learn what their residents and prospects want to craft and enhance their experience at Sequoia's communities. The result? At any given time, the portfolio is at or near 100% occupancy.
Thank you Yardi for generously sponsoring this episode of The Grow Your Occupancy Podcast.

Tuesday Sep 16, 2025
Tuesday Sep 16, 2025
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 7: what to do when you have enough leads, but your conversions are low.
Order your copy today on Amazon!
