Grow Your Occupancy

(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 4 - Not Enough Leads - Lead Quantity

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.

In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 4: what to do when you're not getting enough leads.

Order your copy today on Amazon!

(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 3 – 10 Solutions to Occupancy Challenges

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.

In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 3: the 10 "puzzle piece" solutions to occupancy challenges.

Order your copy today on Amazon!

(Re)Solving the Occupancy Puzzle: Deep Dive into Chapter 2 – The Regional Planner

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.

In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 2: the regional planner.

Order your copy today on Amazon!

(Re)Solving the Occupancy Puzzle: Chapter 1 Deep Dive

(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.

In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 1.

Order your copy today on Amazon!

You Don't Need ANOTHER Strategic Plan to Drive Sales in Senior Living! Julie Talks With Kevin Colley

Do you really need another strategic plan for driving sales in your senior living organization?

In this episode, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kevin Colley, Corporate Head of Sales at Bridge Senior Living, about working the plan you already have. It's important to keep things simple and focus on the fundamentals – or in Kevin's words, on the blocking and tackling.

Before you get stressed out about the move outs, work on the leading measures. The results will come but you've got to stay consistent.

How Does a New Executive Director Gain the Skills to Lead a Thriving Senior Living Community?

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Erin Thompson, Founder of Aspire for More With Erin, and Aaron Fish, Founder & CEO of Trestle Hospitality Concepts. Together, Erin and Aaron co-founded The Mentoring Company to help train the next generation of senior living leaders to succeed.

Erin and Aaron are the educators behind The New EDs Playbook: Creating an Impactful Community Culture, an online learning course available now in the Grow Your Occupancy Online Learning Library.

Where to Wisely Put Your Marketing Dollars: Julie Talks With Expert Senior Living Marketer Lola Rain

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with longtime senior living marketing expert Lola Rain.

Lola shares her advice around budgets, knowing your cost per lead and your cost per move in to know best ways to allocate funds: where are the best places to put your marketing dollars and where maybe to pull those dollars from?

Lola is unique in that she works in a variety of different senior living spaces for different levels of care, with a focus on higher end CCRCs and rental communities. It's important to note that when she talks about one or two move-ins in a month, she's talking about the high end model of senior living with big dollar entry fees.

The Impact on Occupancy Outcomes of Making an Initial Human Connection with New Senior Living Leads

The initial connection with a senior living lead can make or break the sale. That's why it's so important to make the first connection a human connection with all new leads, and to track the metrics associated with those connections.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Christa Daniello, Vice President of Sales at The Osborn, and Mona Hilton, CEO of Advantage Anywhere, about making a human connection with new leads, and how automation enables the sales team to focus on the human connection – i.e. picking up the phone – instead of babysitting lead nurturing activities.

The Magic That Happens When a Strong ED and Strong Sales Director Work Together in a Community

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Erin Hennessey, CEO of Health Dimensions Group.

Erin shares her insights on her leadership journey to CEO, leading by values, hiring the right people, and the impact a strong executive director and strong sales director working together has in the success of a senior living community.

Senior Living Occupancy Is the Result of an Entire Team: Julie Talks With Karen Foley

Julie Podewitz, CEO & Founder of Grow Your Occupancy talked with Karen Foley, Senior Vice President of Sales at LCB Senior Living, about their strategy for occupancy success.

Karen shares her philosophy that occupancy is the result of an entire team, not just the sales staff. Because a lot goes into maintaining occupancy, it's key that the sales directors are focused on what they're there to do – educating prospects to help them make a buying decision – and not distracted by other aspects of the operation.