Grow Your Occupancy

The Sign of a Great Leader: Christy Van Der Westhuizen Shares Her Advice to Making Yourself Obsolete

Julie Podewitz, CEO & Founder of Grow Your Occupancy, welcomes back Christy Van Der Westhuizen, Senior Vice President of Sales & Marketing at Legend Senior Living, to the Grow Your Occupancy podcast.

Christy recently took a 3 week vacation to South Africa, and not only did her sales teams not fall apart in her absence, they actually grew occupancy! Find out her leadership skills that made it happen.

Senior Living Sales Specialists Speak! Part 7: Greatest Areas of Opportunity to Grow Occupancy

We're back with part 7 of our most popular topic – senior living sales specialists share what they're doing to get occupancy growth results in their senior living communities!

Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Barton from The Lodge at Stephens Lake in Jasper, GA, and a panel of Grow Your Occupancy's Senior Sales Specialists: Susan Braley, Heidi Benard, Jennifer Ptacek, Melinda Haney, and Lori Vernier. They share the greatest areas of opportunity they found that helped them to grow senior living occupancy in 2024.

How Custom Spaces and Model Apartments Help Differentiate Your Senior Living Community and Grow Sales

Is your senior living community situated in a very competitive market? What can you do to make your community stand out from the competition?

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Sasha Davis, COO of Model55, and Allison Page, VP of Sales and Marketing at Thrive Senior Living, about making the most of your community's differentiating factors – and how custom-furnished spaces and model apartments can set your community apart from the competition.

Senior Living Sales Specialists Speak! Part 6: What Worked in 2024 to Grow Occupancy

We're back with part 6 of our most popular topic – senior living sales specialists share what they're doing to get occupancy growth results in their senior living communities!

Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Barton from The Lodge at Stephens Lake in Jasper, GA, and a panel of Grow Your Occupancy's Senior Sales Specialists: Susan Braley, Heidi Benard, Jennifer Ptacek, Melinda Haney, and Lori Vernier. They share what worked to grow senior living occupancy in 2024.

What I Learned in 2024 - and How I Grew from It

Julie Podewitz, CEO & Founder of Grow Your Occupancy, takes a look back at 2024 – both personally and professionally – and shares her mindset to learn and grow, from not only the highlights but also the mistakes and challenges.

The End of Month Senior Living Occupancy Insanity: How to Shift from Reactive to Proactive Activity

It's very common in senior living sales to see a push from management to increase occupancy at the end of the month. All too often, the result is a shift from sales activities that are proactive to ones that are reactive.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, takes a closer look at the phenomenon of the month-end sales push and offers tips that result in better overall outcomes.

2024 Senior Living Sales & Marketing Insights from Grow Your Occupancy

As we close out the year, Julie Podewitz, CEO & Founder of Grow Your Occupancy, shares her insights on senior living sales and marketing for 2024.

These Fundamental Sales Skills Work No Matter What You're Selling: Julie Talks With Wallie Garrett

Whether you're selling senior living or just about any other service, the fundamentals of sales and great salesmanship that yield results are very similar.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Wallie Garrett, Sales Consultant at Two Sisters Maid to Clean, about the sales skills she uses when selling home cleaning services that result in sales success.

Wanna Get Rid of Lead Aggregators? Organically Rank Highest in Your Market? Jenni Bost Shares How!

A lot of senior living operators have been seeking to cut out senior living lead aggregators from the occupancy equation lately. Some have been successful in doing so, and you can be too!

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Jenni Bost, Vice President of Marketing at Radiant Senior Living, about how they not only got rid of lead aggregators but are organically ranking high in their local markets!

The Challenges of Senior Living Owner/Operator Misalignment: Julie talks with Greg Anderson

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Greg Anderson, Managing Director of Northbridge Advisory Services, about the highlights of 2024 and the challenges he sees with owner/operator misalignment.