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Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?
Episodes
Wednesday Nov 22, 2023
Making Space for Storytelling in Senior Living: Dani Talks With Matt Paxton, Part 2
Wednesday Nov 22, 2023
Wednesday Nov 22, 2023
Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.
Here in part 2, Matt talked about the importance of giving storytelling its place in senior living communities.
Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.
In part 1, Matt shared his Oldest Adult Daughter (OAD) Theory, and discussed the part it plays in marketing and selling senior living communities to families of older adults.
Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.
Wednesday Nov 08, 2023
Why a United Front Between Sales & Marketing Is So Important in Senior Living Companies
Wednesday Nov 08, 2023
Wednesday Nov 08, 2023
Dani Merlino, Vice President of Strategic Development with Grow Your Occupancy, talks with Brandi Sharp, VP of Sales and Marketing, and Samantha Prinster, VP of Marketing at Allegro Senior Living, about the dynamic relationship between sales and marketing. Brandi and Samantha share ways they collaborate on a daily basis, and the importance of a united front.
Tuesday Oct 31, 2023
Tips for Coaching Others to Success
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
Julie Podewitz, CEO and Founder of Grow Your Occupancy, shares her takeaways from Valorie Burton's keynote address, "Coaching for Leaders: How to Bring Out the Best in Yourself and Others" at the Georgia Senior Living Association 2023 Conference & Trade Show.
Wednesday Oct 11, 2023
Wednesday Oct 11, 2023
Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Melisa Jones-Knight, Senior Vice President of Sales and Marketing at Elegance Senior Living, about breaking down the department silos and working together in senior living communities.
Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
Dani Merlino, Grow Your Occupancy's VP of Strategic Development, talks with Dawn Holtz, one of our outstanding Senior Living Sales Specialists, about common pitfalls of tours, why executive directors should get involved in tours, and the importance of post-tour follow-up.
Wednesday Sep 20, 2023
How Kindness & Compassion Affects Customer Service: Julie Talks With Jessi Weldon
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Jessi Weldon, Executive Vice President of Sales and Marketing at Primrose Communities.
Jessi shared her family's recent Make-A-Wish trip to Morgan's Wonderland, an ultra-accessible theme park in San Antonio, Texas, a bit about her daughter Lauren's experience, how kindness and compassion affect customer service, and what she has learned from the entire experience.
Wednesday Sep 13, 2023
Whats on Your Mind? Episode 2: Why Do Home Visits in Senior Living Sales?
Wednesday Sep 13, 2023
Wednesday Sep 13, 2023
Join Grow Your Occupancy's CEO and Founder Julie Podewitz and Vice President of Strategic Development Dani Merlino as they share what's on their minds! In this episode, they talk about the heat, the impact of home visits in senior living sales, and doing chores!
Wednesday Sep 06, 2023
Whats on Your Mind? Episode 1: Cool Vibes in Senior Living Communities
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
Join Grow Your Occupancy's CEO and Founder Julie Podewitz and Vice President of Strategic Development Dani Merlino as they share what's on their minds!
In this episode, they talk about "cool vibes" in senior living communities, 90s music, and freshly cut grass!
Wednesday Aug 30, 2023
Senior Living Sales Specialists Speak! Part 2: Pro Advice for Senior Living Salespeople
Wednesday Aug 30, 2023
Wednesday Aug 30, 2023
In part 1, Grow Your Occupancy's senior living sales specialists shared some of the most common challenges they see when they're in the sales seat at senior living communities, and offered solutions that work to overcome them.
Here in part 2, our sales specialists are back to share some specific advice for senior living salespeople.