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Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?
Episodes
Jul 29, 2025
Jul 29, 2025
27 min
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Jessi Barton, Community Relations Director at The Lodge at Stephens Lake in Jasper, Georgia.
Jessi not only diligently worked her way through the Grow Your Occupancy Selling Senior Living Workbook, she also shared her progress with Julie – and the impact it made on her success.
Thank you to our sponsor Yardi for making this podcast possible.
Jul 22, 2025
Jul 22, 2025
20 min
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 6: what to do when there's not enough sales activity.
Order your copy today on Amazon!
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Jun 24, 2025
Jun 24, 2025
29 min
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 5: what to do when you're not getting enough QUALITY leads.
Order your copy today on Amazon!
Jun 17, 2025
Jun 17, 2025
21 min
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 4: what to do when you're not getting enough leads.
Order your copy today on Amazon!
Jun 11, 2025
Jun 11, 2025
23 min
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 3: the 10 "puzzle piece" solutions to occupancy challenges.
Order your copy today on Amazon!
Jun 5, 2025
Jun 5, 2025
26 min
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 2: the regional planner.
Order your copy today on Amazon!
May 29, 2025
May 29, 2025
17 min
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 1.
Order your copy today on Amazon!
May 20, 2025
May 20, 2025
30 min
Do you really need another strategic plan for driving sales in your senior living organization?
In this episode, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kevin Colley, Corporate Head of Sales at Bridge Senior Living, about working the plan you already have. It's important to keep things simple and focus on the fundamentals – or in Kevin's words, on the blocking and tackling.
Before you get stressed out about the move outs, work on the leading measures. The results will come but you've got to stay consistent.
May 14, 2025
May 14, 2025
31 min
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Erin Thompson, Founder of Aspire for More With Erin, and Aaron Fish, Founder & CEO of Trestle Hospitality Concepts. Together, Erin and Aaron co-founded The Mentoring Company to help train the next generation of senior living leaders to succeed.
Erin and Aaron are the educators behind The New EDs Playbook: Creating an Impactful Community Culture, an online learning course available now in the Grow Your Occupancy Online Learning Library.
May 6, 2025
May 6, 2025
27 min
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with longtime senior living marketing expert Lola Rain.
Lola shares her advice around budgets, knowing your cost per lead and your cost per move in to know best ways to allocate funds: where are the best places to put your marketing dollars and where maybe to pull those dollars from?
Lola is unique in that she works in a variety of different senior living spaces for different levels of care, with a focus on higher end CCRCs and rental communities. It's important to note that when she talks about one or two move-ins in a month, she's talking about the high end model of senior living with big dollar entry fees.