Grow Your Occupancy

Senior Living Sales Specialists Speak! Part 5: Dani & Heidi Talk About Creative Ways to Follow Up!

Grow Your Occupancy's Dani Merlino, VP of Strategic Development, and Heidi Benard, Senior Living Sales Specialist, talk about the importance of creative follow up and how to build genuine connections with your prospects.

Heidi also shares the benefits of teaming up with Grow Your Occupancy's team of skilled and talented Virtual Sales Specialists to meet your senior living community occupancy goals.

The Secrets of Recruiting and Fractional HR from a Master Recruiter: Julie Talks with Lori Wimmer

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Lori Wimmer, CEO & Founder of Simplified HR. Lori is an entrepreneur and master recruiter who helps her clients fill job openings with her signature recruiting methods. Lori talks about facing her fear of leaving corporate America to start her own company, what benefits are important to today's job candidates, and the importance of KPIs: Key Performance Indicators.

Senior Living Sales Specialists Speak! Part 4: Julie & Dresden’s Special Holiday Edition

Grow Your Occupancy's CEO & Founder Julie Podewitz and VP of Business Development Dresden Cincurak share some special tips for senior living specialists to stay motivated and keep the leads warm during the holidays and through the winter months.

Will vs. Skill: Julie Talks About These 2 Important Factors for Senior Living Sales Success

The will to succeed is within every one of us, but success in senior living sales also requires skill.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks about the will and the skill, and making the decision to use both to succeed.

I Object! What Senior Living Sales Counselors Can Learn from Trial Attorneys

What could senior living sales counselors and trial attorneys possibly have in common?

More than you might think!

Trial attorneys who practice-practice-practice before stepping into the courtroom and commit to bringing their authentic self win cases.

Likewise, sales counselors who practice-practice-practice their sales skills, and bring their authentic self to their meetings and calls with prospects, win more sales.

Culture Starts at the Top: Julie Talks With Meredith Mills about Leading by Example

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Meredith Mills, President & CEO of Country Meadows Retirement Communities, about how the sales skills she learned are also leadership and relationship skills that serve her in her leadership role.

PLUS: Meredith shares how Country Meadows successfully grows senior living occupancy WITHOUT using paid aggregators!

The Senior Living Communication and Engagement Experience: Dani Merlino Talks With Icon’s Ryan Galea

Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Ryan Galea, CEO of Icon, about the importance of experience management in senior living communities.

Creating a high quality experience for the entire senior living community - including residents, families, and staff - involves communicating and engaging efficiently and effectively. Find out how Icon (goicon.com) has integrated the tools needed to do so into its experience management platform.

Making Space for Storytelling in Senior Living: Dani Talks With Matt Paxton, Part 2

Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.

Here in part 2, Matt talked about the importance of giving storytelling its place in senior living communities.

Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.

How to Market to the Oldest Adult Daughter in Senior Living: Dani Talks with Matt Paxton, Part 1

Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.

In part 1, Matt shared his Oldest Adult Daughter (OAD) Theory, and discussed the part it plays in marketing and selling senior living communities to families of older adults.

Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.

Why a United Front Between Sales & Marketing Is So Important in Senior Living Companies

Dani Merlino, Vice President of Strategic Development with Grow Your Occupancy, talks with Brandi Sharp, VP of Sales and Marketing, and Samantha Prinster, VP of Marketing at Allegro Senior Living, about the dynamic relationship between sales and marketing. Brandi and Samantha share ways they collaborate on a daily basis, and the importance of a united front.