Grow Your Occupancy

The End of Month Senior Living Occupancy Insanity: How to Shift from Reactive to Proactive Activity

It's very common in senior living sales to see a push from management to increase occupancy at the end of the month. All too often, the result is a shift from sales activities that are proactive to ones that are reactive.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, takes a closer look at the phenomenon of the month-end sales push and offers tips that result in better overall outcomes.

2024 Senior Living Sales & Marketing Insights from Grow Your Occupancy

As we close out the year, Julie Podewitz, CEO & Founder of Grow Your Occupancy, shares her insights on senior living sales and marketing for 2024.

These Fundamental Sales Skills Work No Matter What You're Selling: Julie Talks With Wallie Garrett

Whether you're selling senior living or just about any other service, the fundamentals of sales and great salesmanship that yield results are very similar.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Wallie Garrett, Sales Consultant at Two Sisters Maid to Clean, about the sales skills she uses when selling home cleaning services that result in sales success.

Wanna Get Rid of Lead Aggregators? Organically Rank Highest in Your Market? Jenni Bost Shares How!

A lot of senior living operators have been seeking to cut out senior living lead aggregators from the occupancy equation lately. Some have been successful in doing so, and you can be too!

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Jenni Bost, Vice President of Marketing at Radiant Senior Living, about how they not only got rid of lead aggregators but are organically ranking high in their local markets!

The Challenges of Senior Living Owner/Operator Misalignment: Julie talks with Greg Anderson

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Greg Anderson, Managing Director of Northbridge Advisory Services, about the highlights of 2024 and the challenges he sees with owner/operator misalignment.

How a Culture of Trust Is a Pillar of the Success and Growth of Primrose Retirement Communities

At Primrose Retirement Communities, trust is a key piece of the culture that has allowed for the success and growth of the company.

 

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with BJ Schaefbauer, President of Primrose Retirement Communities, about recruiting the right people who are genuine, get along, and align with the culture of trust, to join the Primrose family.

How The Aspenwood Company Sustained Occupancy Growth During a Time of Explosive Portfolio Expansion

In March of 2024, The Aspenwood Company experienced a perfect storm of portfolio growth, expanding their footprint 63% in a single month through the addition of a number of properties.

Despite the many distractions at the home office that onboarding the new communities brought, their existing portfolio grew occupancy in that same timeframe.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Heather Tussing, President, and Eric Varin, Senior Vice President of Sales & Marketing, of The Aspenwood Company about their secrets to occupancy growth in their existing communities while the company was in a period of tremendous portfolio growth.

Considering Quitting the Lead Aggregators? Find Out How One Senior Living Provider Did It!

Julie Podewitz, CEO & Founder of Grow Your Occupancy, welcomes back Brooke Saxon-Spencer, Vice President of Marketing at Claiborne Senior Living.

The last time Julie and Brooke talked, Brooke shared how Claiborne make the cutting-edge marketing move of eliminating virtually all paper from their marketing department.

In this episode, Brooke shares Claiborne's decision 2 years ago to shut off all lead aggregators, and what the company is seeing as a result.

If you're considering saying no to senior living lead aggregators, here's some advice on what to do and how to prepare for the change.

How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior

Senior living communities generate a lot of data in the course of their marketing activities to attract leads. How that data is used – or isn't used – can make a big difference in sales and occupancy success.

At Primrose Retirement Communities, the marketing team pulls the data together to tell a story, and the sales leadership uses that story to influence the behavior of the sales teams.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, is back with Jessi Weldon, EVP of Sales & Marketing, and Brandon Christiansen, Director of Marketing, from Primrose Retirement Communities. They share how they use their senior living marketing data to tell a story that can be used to influence their sales team's behavior to improve outcomes.

Can a Focus on External Business Development Impact Senior Living Occupancy Numbers? Find Out!

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Staci Lynn, Chief Operating Officer of Wickshire Senior Living, about Wickshire's focus on external business development in its sales strategy.

External business development has had a tremendously positive impact on occupancy in Wickshire's senior living communities. Watch to find out more about this winning sales strategy!