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Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?
Episodes
Wednesday Jan 17, 2024
Wednesday Jan 17, 2024
Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Katie Churchill, Managing Partner at Full Spectrum Search Group, about recruiting top talent into senior living sales positions.
Katie shares the importance of treating job candidates like sales leads, why culture and training matter, and the cost to senior living operators of vacancies in sales director positions.
Wednesday Jan 10, 2024
Why Not Invest in Your Senior Living Revenue Generation Engine?
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
There are many valid reasons why it's challenging to grow occupancy in senior living communities today: higher monthly rates, stronger competition, the economy, and the lingering effects of the pandemic are just a few.
Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks about why investing in the success of your highly skilled salespeople can be the key to help them make a difference in your bottom line.
Wednesday Jan 03, 2024
Wednesday Jan 03, 2024
Grow Your Occupancy's Dani Merlino, VP of Strategic Development, and Dresden Cincurak, VP of Training & Internal Development, talk about Virtual Sales Specialists: what they do for senior living communities to warm up cold leads in prospect databases, and some of the results they've produced for our clients in 2023.
Thursday Dec 28, 2023
Thursday Dec 28, 2023
Grow Your Occupancy's Dani Merlino, VP of Strategic Development, and Heidi Benard, Senior Living Sales Specialist, talk about the importance of creative follow up and how to build genuine connections with your prospects.
Heidi also shares the benefits of teaming up with Grow Your Occupancy's team of skilled and talented Virtual Sales Specialists to meet your senior living community occupancy goals.
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Lori Wimmer, CEO & Founder of Simplified HR. Lori is an entrepreneur and master recruiter who helps her clients fill job openings with her signature recruiting methods. Lori talks about facing her fear of leaving corporate America to start her own company, what benefits are important to today's job candidates, and the importance of KPIs: Key Performance Indicators.
Thursday Dec 14, 2023
Thursday Dec 14, 2023
Grow Your Occupancy's CEO & Founder Julie Podewitz and VP of Business Development Dresden Cincurak share some special tips for senior living specialists to stay motivated and keep the leads warm during the holidays and through the winter months.
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
The will to succeed is within every one of us, but success in senior living sales also requires skill.
Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks about the will and the skill, and making the decision to use both to succeed.
Wednesday Dec 06, 2023
I Object! What Senior Living Sales Counselors Can Learn from Trial Attorneys
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
What could senior living sales counselors and trial attorneys possibly have in common?
More than you might think!
Trial attorneys who practice-practice-practice before stepping into the courtroom and commit to bringing their authentic self win cases.
Likewise, sales counselors who practice-practice-practice their sales skills, and bring their authentic self to their meetings and calls with prospects, win more sales.
Wednesday Dec 06, 2023
Culture Starts at the Top: Julie Talks With Meredith Mills about Leading by Example
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Meredith Mills, President & CEO of Country Meadows Retirement Communities, about how the sales skills she learned are also leadership and relationship skills that serve her in her leadership role.
PLUS: Meredith shares how Country Meadows successfully grows senior living occupancy WITHOUT using paid aggregators!
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Ryan Galea, CEO of Icon, about the importance of experience management in senior living communities.
Creating a high quality experience for the entire senior living community - including residents, families, and staff - involves communicating and engaging efficiently and effectively. Find out how Icon (goicon.com) has integrated the tools needed to do so into its experience management platform.